Mom’s recipe
Through this campaign we aim to demonstrate the process of how we produce our rhubarb liqueur, where the ingredients come from, and who contributes to this process. Our process all started with a family recipe, where our mother grew her own rhubarb in the Dutch province Friesland. To this day we still use our mother’s recipe.
Local & Natural
At Reben we believe our products taste best when working with a natural approach, hence fertilisers and pesticides are only used before the rhubarb plants sprouts from the ground. Our liqueur takes 100% of the colour and taste from the natural rhubarb. Natural products are known for their differences in flavour and colour, every rhubarb stem is unique. That is why each bottle is special in its own way.
Reben the brand
As a young company, we aim to blend our heritage with elegance by transforming traditional products into our unique beverages. Adding the extra into ordinary.